No Cost Chiropractic Marketing
Posted on Dec 04, 2008 under Web Marketing |I never thought I would see the day where the best type of chiropractic marketing is absolutely 100% free, but the day is finally here! With the invent of social media, the methods for acquiring new patients and monetizing your chiropractic practice have changed dramatically. It’s never been easier to connect with a highly targeted demographic of the population like you can on social networks like YouTube, MySpace, Facebook, Friendster, etc. The insanely cool thing is, all barriers have been broken and you encounter little resistance because people that are on these social networks are there to meet other people…. plain and simple!
During my last three years of successfully using social media websites to bring in new patients and create multiple sources of income, it’s been amazing just how much impact one can have in a virtual community. I mean, what I used to think about branding yourself and what I know now are two different things. Before, I was convinced that blanketing my local community with postcards, using radio advertisements, and going to chamber of commerce meetings was the premier way. Now, I look back and think what a fool!
Using the major social media sites online like MySpace, Facebook, and YouTube, I am able to connect to thousands of people that were once out of reach. I can also connect to all these people with minimal effort and in a fraction of the time it once took. My message goes in front of hundreds upon hundreds of community members all day long, without my focused attention. Web 2.0 even works for me while I sleep at night!
It’s truly amazing when you take account of the numbers on my MySpace page. I have a whopping 6,400 friends, 3,000 of which live in my local community and are interested in my services. When I post my videos and bulletins, all these people receive them at the click of a button. There’s no wasting paper or hours of labor, it’s that simple! Viral marketing is the very best of free chiropractic marketing, and it’s available to everyone.
If you’re still spending a ridiculous amount of money on advertisements, postcards, yellow page ads, newspaper drops, and so much more, then you’re on the fast track to financial ruin. Chiropractors can’t afford to waste their money during these difficult financial times. You need to be making more money, and spending less in the process. Over 90% of chiropractors are sinking under the weight of the same marketing strategies that don’t work. You don’t have to drown with the rest of them!
When you have the courage and know-how to use cutting-edge marketing techniques that truly get the job done, then you put yourself and your practice in the position to soar to new heights. These innovative practices involve Web 2.0 and social media marketing. You can watch your practice reach new levels practically overnight, and create multiple forms of streaming income from other sources while you’re at it. When a marketing rep tries to tell you that they know it all, but don’t use these innovative techniques online, then the fact of the matter is that they know nothing. Don’t trust them and their old ways.
When you create a YouTube account today, you’ll begin to see the power that I’m speaking of. Visit the 3rd most popular website online and go to the “sign in” link to get started. You’ll immediately sense that you’re on to something big, and you won’t spend a dime getting your account up and running.
Once you have your account, begin to do some research and look at the videos. See what appeals to you and what doesn’t and leave comments. When you see what’s out there you’re setting the groundwork for your own wild success online. The amount of footage is spectacular, and the power of Web 2.0 will become very clear.
